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Centro Universitário Leonardo da Vinci
Blumenau, Brazil


University description (as per official university website)

The day was February 22, 1999. About 400 students roamed the beginning of an academic and entrepreneurial history unprecedented in higher education in Santa Catarina. Began at that moment in Indaial, ASSELVI: Educational Association Leonardo da Vinci. It was the beginning of the realization of a dream, designed by Professor Joseph Tafner.

With its operations based on clear guiding principles and objectives, with a lean administrative structure - whose goal was always to serve the students quickly and efficiently, the family gradually grew ASSELVI. There were more tests of selection, more courses, more teachers and scholars. In 2000, the powers retained by ASSELVI Integrated Schools have been transformed into the Vale. Since its inception, the institution has provided for the pursuit of university status.

On September 2, 2004, there was an unprecedented event in Brazilian higher education: with only four and a half years of operation, through Decree N º 2686 of the Ministry of Education (MEC), the Integrated Faculty of Vale became Centro Universitario Leonardo da Vinci - UNIASSELVI. Also in 2004, the institution has filed with the MEC's application for accreditation to offer graduate courses in the distance. And on November 22, 2005 Ordinance 4017 authorized the Ministerial UNIASSELVI teach such courses throughout the Brazilian territory.

Today, 10 years later, about 50 000 students attend the courses UNIASSELVI. Active in various areas of knowledge, the institution has graduated more than five thousand in professional courses. In the distance, through graduations started in 2009, are also now several graduates who opted to study in an innovative institution, which has its philosophy based on four principles: Do not just say, you need to know how; Each person has to build your story; Training of entrepreneurs; Negotiation as a paradigm of human relationships.

As he grew, the UNIASSELVI also contributed to the emergence of other important institutions of higher education in Santa Catarina, sharing with them his successful administrative and teaching experiences. These institutions are the Metropolitan College of Blumenau (FAMEBLU), Blumenau, and Metropolitan College of South River (FAMESUL), in Rio do Sul

In 2008, following a national trend of consolidation of private higher education, the UNIASSELVI the FAMEBLU FAMESUL and joined three other major institutions of Higher Education of Santa Catarina: The Metropolitan College of Guaramirim (FAMEG) of Guaramirim, the Educational Association Vale do Itajai-Mirim (ASSEVIM) in Brusque, Santa Catarina and the Institute of Postgraduate Studies (ICPG), active in several cities in Brazil and abroad. This process gave rise to the Group UNIASSELVI.

Currently, the Group is the largest group UNIASSELVI Higher Education of Santa Catarina and one of the largest in the country, comprising about 65 000 students and 2500 employees. Linking large and equipped classrooms, modern laboratories and a renowned team of teachers, the Group UNIASSELVI offers about 40 undergraduate and 30 postgraduate community. Proud to be an organization with 100% DNA Catarina, the Group UNIASSELVI perfects his routines constantly to be contributing to the development of the regions in which it is inserted.


The patron and prototype UNIASSELVI Group, Leonardo da Vinci based his life and his actions in the following motto: alle mani dalla mind. In a very literal translation means: at the hands of the mind, that is, it is necessary that what is in the mind can achieve, if materialized, could be done. UNIASSELVI The Group decided to adopt this motto and give you a current connotation, ie, frame it in science and knowledge is socially acceptable: "Just Do not Know, Do You Need to Know."

Knowledge is now accepted as such when it can be transformed into action, otherwise it is just rhetoric and utopian fallacy that does not reflect the values of science of the times. The knowledge, science is the human activity that describes and explains the different fields of reality, seeking to make changes in them. Knowledge, therefore, requires an active attitude and not contemplative, since the purpose is to operate on reality to transform it.

Long ago the philosopher taught: "The issue is not only understanding the world, the question is to transform the world." That requires action. This is not a mere utilitarianism unconscionable, it is to seek understanding of what is "knowledge" that, ultimately, is to have the competence and / or skill and / or ability to respond to problems that arise, are They comprehension, application, evaluation and / or knowledge in their theoretical, practical, existential, operational and evaluative.

Competence is defined here as the heralded knowledge into action, the recognized ability of the "how" and ability that manifests itself in the way of acting on reality. Just Do not Know, Do You Need to Know. Paraphrasing the Apostle who says, "faith without works is dead", it can be said that "knowledge without action is dead, there is a mere fallacy."


This is the second guiding principle of the Group UNIASSELVI. It was thought to change the "must" for another word or phrase such as "each one should build its history." However, the term "must", though it sounds very good, better reflects the role each must play in building a life in all its dimensions. At this stage, one has to be an actor and not a mere artist.

Within the stage of life, each individual has their own strengths and limitations, ie, there is a humane egalitarian, as some preach doctrines, no doubt, this would create a utopia paralyzing. The actions of each actor are not distributed, are built, each person builds its history and its role within society.

In this race in search of the building itself there are those who drop advantaged and others who start with a handicap. However, no matter the state of the match, what matters is that everyone needs to enter this race for the construction of its history, both in its material sense, is in its spiritual sense.
This principle is also directly linked to education. Learning is a result of active construction, made by the subject, ie, the individual must develop their own hypotheses about the functioning of the world and must make them permanently to the test. Its competence is knowledge in action, is a recognized ability, a capacity that is manifested in the way of acting on reality.

There are many who enter this race armed with a negative attitude, lamenting the lack of opportunities. This path produces only people unhappy and dissatisfied. The only negative critical destroy, the optimists is that they build themselves and they can change society.

The Group UNIASSELVI, by assuming this guiding principle, sees in every one of his teachers, officials and academics, an individual who gave the start, regardless of the initial advantage or disadvantage, and is pursuing this path in search of his personal and professional construction. The fruits will be harvested gradually along the way, the fruit the greater the understanding that at this stage of life, "one has to build its history."


This is the third guiding principle of all activity UNIASSELVI Group. It is not just an idea of preaching, it is acting entrepreneurially in all sectors of the institution. As one example, the very day of class the teacher. The Group has set UNIASSELVI not just a list of names. He put pictures of students with their respective contact (telephone, address etc..) So that the teacher has a more developed visual memory could better understand their class and who could communicate with the students when necessary. Entrepreneurship is not taught, it does. The example is not the best way to educate for entrepreneurship is the only one. Thus, the institution or company as a whole should be entrepreneurial.

Entrepreneurship is a philosophy or position on life, which teaches that life can be reinvented each time if you did not find a job, create one for you. It's a philosophy that teaches that there is a duty on all our hopes on the next bend of life. It is a philosophy that teaches us that each one of us is an inventor, a creator who needs to be freed. It's a philosophy that teaches that one must take some risk.

Nothing is more lethal than the person to comply with the routine, monotony and mother of the curtain that shortens horizons. Incidentally, for an open mind there is absolutely routine, he will always be able to see, albeit by a thin thread of light, space for the different.

So, being an entrepreneur is, in short, to exercise the difference and, as such, seek to produce the new. Not so with entrepreneur entrepreneurship classes, it forms an entrepreneurial environment. Lesson is learned in some guidelines.

No matter what position it occupies in the social-technical arrangement of the organization to which it is connected, no matter what position it occupies in the arrangement of membership, you can always see something new, different from what can be done. We must educate themselves to that possibility.


This is the fourth guiding principle of the Group shares UNIASSELVI: "Negotiation as a paradigm of human relationships." No person or organization holds all knowledge, all power, all the time, all instruments, all interests, all tastes , all dreams. All these patients suffer from limitations. The limitations put every individual and every organization in relation to each other. From there begins a process of constant negotiation.

Negotiations to reach a peace agreement, must be conducted under the principles of ethics, morality and the law. These principles do not negotiate, the basic assumptions are to start negotiations. Therefore, when negotiating and bargaining is essential, but having as basis the principle of ethics. Ethics always involves the clarity, sincerity, honesty and truth in formulating proposals. Moreover, trading requires dedication, application and persistence in its implementation. In this process, each person and / or each organization becomes an actor, partner, collaborator and partner of one and the same goal that should satisfy everyone.

Negotiation, as a paradigm of modern human relationships, can not miss in any group of people, be it a family, an institution, a classroom, a company or a nation. However, flexibility is a mandatory requirement in a negotiation process does not imply giving up the principles and standards of ethics and morality.

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