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Escola Superior de Propaganda e Marketing
São Paulo, Brazil


University description (as per official university website)


• Meeping our identity, reinforce commitments to the community

• Ser nationally recognized as a center of excellence ("Here you are taught to compete with competence")

• Theexpression Achieved international, center of knowledge generation and training of entrepreneurs and business leaders in various arenas of Communication, Marketing and Business Management


In training our students, we value the personal and business ethics, the notion of duty, logical reasoning, creativity and problem solving capabilities and competitiveness. We want to instill in them the four values that have accompanied us for half a century, namely:

1. Pursuit of excellence
2. Social Responsibility
3. Ethics in Relations
4. Integration with market


Built in 1951, ESPM was born of a dream. Driven by the dream moment experienced by the country was a time of economic and population growth, foreign investment in high, the euphoria of post-war and the rise of television, among many other milestones in social and economic history of Brazil. Amid great excitement, he urged enable professionals to work in the field of advertising and promotion of an increasing range of products. In line with this dream, the writer and publicist, Rodolfo Lima Martensen, drafted the project of creating a school, soon joined by two big names in the art scene and the national business environment: Pietro Maria Bardi, founder of the Art Museum Sao Paulo (MASP), and Assis Chateaubriand, the communications magnate.
Called School of Advertising Art Museum of Sao Paulo, the institution remained at MASP installed until 1955. Directed by Martensen and with the slogan 'Teach who does,' the school meeting, at that time, market professionals to teach. "The school was born of practice and continued to be practical for many, many years," said Sao Paulo. The advertisement was then treated as art.

Gradually, the picture began to change, and school were taking up space between the teachers.

The 1970s would keep some twists in the path of success of the School. The first was the change of name to School of Advertising and Marketing (ESPM). In 1971, under the direction of Otto Hugo Scherb, the institution was recognized by the Ministry of Education (MEC). Three years later, began the expansion with the opening of the unit of Rio de Janeiro. In 1978, ESPM began offering graduate courses. Already in the 1980s, Professor Francis Gracious assumed the presidency of the School. At that time, under his management, the unit of Porto Alegre has initiated its activities, and ESPM entered a virtuous cycle of growth and development, through a restructuring in management, as well as the content of courses.

Since then much has been improved. Three new graduate programs were added to the portfolio of the School - Administration (1991), Design (2004) and International Relations, with an emphasis in Marketing and Business (2006) - the post-graduate activities had greatly increased and investment in teaching methods suitable for the purpose of transmitting the best theoretical framework became stubbornness, but without forgetting the market focus.

All this effort has shaped the growth of the School and can be translated into recognition as a center of excellence in management education, marketing and communication with the market.

The year 2007 marks the beginning of a new chapter in the ESPM. The election of Professor Luiz Celso Piratininga for the presidency ends other challenges. Challenges, yes, but without breaking with the mission and values espoused by the School. After all, they led to the position achieved in the setting of higher education in Brazil.

In 2009, J. Roberto Whitaker Penteado chair the ESPM with the proposed expansion and participatory management in order to keep it as a reference for quality and prestige between institutions of higher education in the country

The accreditation certifies the quality of a course and is vital in the selection process, since its objectives are the improvement and continuous updating.

Thus, in the ESPM, the Accreditation process ensures the quality of courses and is critical in the internationalization process of the school, because your success determines, in many ways, our international strategy.

Accredited by ANAMBA - (National Association of MBAs) and Associate (haze - Executive MBA Council), the Executive MBA ESPM is just one example of the academic standards of higher education in ESPM.

Currently, the academic accreditations become almost automatically in professional accreditation, once they follow a process that aims and ends on quality and excellence.

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